The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light Category: UX / UI / User Experience / CX / DX
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge Category: Data Visualization / Static or Dynamic
Kai nu’u o Kanaloa Art Installation
Agency: phenomenon + Central Pacific Bank / Honolulu + 1stAveMachine / Espadaysantacruz Studio / New York + Hana Productions / Honolulu
Client: Central Pacific Bank Category: Data Visualization / Static or Dynamic
Bigger Picture
Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica
Client: Budweiser Category: Innovation & Transformation / Innovation in Lockdown
#LaborDayOn
Agency: Droga5 / New York + Red Wing Shoes / New York
Client: Red Wing Shoes Category: Innovation & Transformation / Innovation in Lockdown
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library Category: Innovation & Transformation / Innovation in Lockdown
Respond2Racism—First-Responder Twitter Bot
Agency: Goodby Silverstein & Partners / San Francisco
Client: Goodby Silverstein & Partners Category: Innovation & Transformation / Innovation in Lockdown
Safe Waze 2 Shop
Agency: McCann Poland / Warszawa + McCann Canada / Toronto
Client: Mastercard Category: Innovation & Transformation / Innovation in Lockdown
Voices of Brussels
Agency: mortierbrigade / Brussels
Client: Brussels Public Transport Category: Innovation & Transformation / Innovation in Lockdown
www.window-swap.com
Agency: WindowSwap / Singapore
Client: WindowSwap Category: Innovation & Transformation / Innovation in Lockdown
Rising Time
Agency: 72andSunny / New York
Client: Church & Dwight / Trojan Brand Condoms Category: Innovation & Transformation / Innovation in Lockdown
Panda Teleportation via Newspaper
Agency: Dentsu Inc. / Tokyo + Plug Ltd. / Tokyo + foton / Tokyo
Client: Chunichi Shimbun Co., Ltd. / TOKYO SHIMBUN Category: Innovation & Transformation / Innovation in Lockdown
#WindowsOfHope
Agency: Goodby Silverstein & Partners / San Francisco
Client: HP Category: Innovation & Transformation / Innovation in Lockdown
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
Burger King & Friends
Agency: Buzzman / Paris
Client: Burger King France Category: Social Post / Real-time Response
Messi 644
Agency: Deutsch / New York + Octagon + draftLine / London + Copa90
Client: Budweiser Category: Social Post / Real-time Response
#Tendies4Yall
Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami
Client: Popeyes Louisiana Kitchen Category: Social Post / Real-time Response
Bernie Sanders "Get the look"
Agency: Ogilvy Greece / Athens
Client: IKEA Category: Social Post / Real-time Response
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up Category: Social Post / Real-time Response
Supporting Independents
Agency: R/GA / New York
Client: Shopify Category: Social Post / Real-time Response
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Social Post / Real-time Response
A Mountain of Entertainment
Agency: Droga5 / New York + Paramount + / New York
Client: Paramount + Category: Television & VOD / Varying Length Series
No Way Norway
Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles
Client: General Motors Category: Television & VOD / Varying Length Series
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google Category: Digital & Online / Social Media Post - Series
Burger King & Friends
Agency: Buzzman / Paris
Client: Burger King France Category: Digital & Online / Social Media Post - Series
Don't drink and buy
Agency: DAVID / Miami + The Mill / Los Angeles
Client: Budweiser Category: Digital & Online / Social Media Post - Series
#Reask
Agency: MullenLowe SSP3 / Bogotá
Client: El tiempo Newspaper Category: Digital & Online / Social Media Post - Series
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Digital & Online / Social Media Post - Series
Honeyfruit
Agency: BBH / Singapore + Jack Morton Worldwide / Singapore
Client: Riot Games / League of Legends: Wild Rift Category: Physical Products
Make It Canadian
Agency: Rethink / Toronto + Molson Canadian / Toronto
Client: Molson Canadian Category: Physical Products
$5 Missing Menu Meal TikTok
Agency: Fallon / Minneapolis + Moxie / Atlanta + Edelman / Atlanta
Client: Arby's Category: Innovation & Transformation / Innovation in Social Media
Chefbot
Agency: Kroger + 360i / New York
Client: Kroger Category: Innovation & Transformation / Innovation in Social Media
Ads About Nothing
Agency: BBDO Belgium / Brussels
Client: De Acteursgilde Category: Broadcast / Series
It's Hard To Read
Agency: dentsumcgarrybowen / Montreal + dentsumcgarrybowen / Toronto
Client: Dyslexia Canada Category: Broadcast / Series
Not my job case
Agency: BETC / Paris + Mathematic / Paris + Iconoclast / Paris
Client: Pornhub Category: Brand Voice
America Could Use a Beer
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Molson Coors/ Coors Lite Category: Brand Voice
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Brand Voice
A Dad's Job
Agency: FP7 McCann / Dubai + Initiative Cairo / Cairo + Dejavu / Dubai + Mango Jam Studio / Dubai
Client: Home Centre Category: Brand Voice
That Look from Popeyes
Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami
Client: Popeyes Louisiana Kitchen Category: Brand Voice
Changing the Sideline
Agency: McCann / New York + Microsoft / Redmond + Film 47 / Los Angeles + JSM Music / New York
Client: Microsoft Category: Brand Voice
Black Santa
Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo
Client: Coca-Cola Category: Brand Voice
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge Category: Online Advertising / Native Ads
Award:
2021 Design Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Listening
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE21_077M
Award:
2021 Digital Craft Merit Award
Agency:
Leo Burnett / Chicago
Client:
Coors Light
Title:
Clone Machine
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS_DC21_021M
Award:
2021 Digital Craft Merit Award
Agency:
R/GA / Buenos Aires
Client:
ACA
Title:
Mi Campo
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS_DC21_022M
Award:
2021 Design Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE21_110M
Award:
2021 Design Merit Award
Agency:
phenomenon + Central Pacific Bank / Honolulu + 1stAveMachine / Espadaysantacruz Studio / New York + Hana Productions / Honolulu
Client:
Central Pacific Bank
Title:
Kai nu’u o Kanaloa Art Installation
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE21_111M
Award:
2021 Social Media Merit Award
Agency:
DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica
Client:
Budweiser
Title:
Bigger Picture
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_SM21_108M
Award:
2021 Social Media Merit Award
Agency:
Droga5 / New York + Red Wing Shoes / New York
Client:
Red Wing Shoes
Title:
#LaborDayOn
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_SM21_109M
Award:
2021 Social Media Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_SM21_110M
Award:
2021 Social Media Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Goodby Silverstein & Partners
Title:
Respond2Racism—First-Responder Twitter Bot
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_SM21_111M
Award:
2021 Social Media Merit Award
Agency:
McCann Poland / Warszawa + McCann Canada / Toronto
Client:
Mastercard
Title:
Safe Waze 2 Shop
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_SM21_112M
Award:
2021 Social Media Merit Award
Agency:
mortierbrigade / Brussels
Client:
Brussels Public Transport
Title:
Voices of Brussels
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_SM21_113M
Award:
2021 Social Media Merit Award
Agency:
WindowSwap / Singapore
Client:
WindowSwap
Title:
www.window-swap.com
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_SM21_114M
Award:
2021 Print Merit Award
Agency:
72andSunny / New York
Client:
Church & Dwight / Trojan Brand Condoms
Title:
Rising Time
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PT21_076M
Award:
2021 Print Merit Award
Agency:
Dentsu Inc. / Tokyo + Plug Ltd. / Tokyo + foton / Tokyo
Client:
Chunichi Shimbun Co., Ltd. / TOKYO SHIMBUN
Title:
Panda Teleportation via Newspaper
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PT21_077M
Award:
2021 Print Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
HP
Title:
#WindowsOfHope
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PT21_078M
Award:
2021 Print Merit Award
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PT21_079M
Award:
2021 Social Media Merit Award
Agency:
Buzzman / Paris
Client:
Burger King France
Title:
Burger King & Friends
Category:
Social Post / Real-time Response
Annual ID:
OS_SM21_060M
Award:
2021 Social Media Merit Award
Agency:
Deutsch / New York + Octagon + draftLine / London + Copa90
Client:
Budweiser
Title:
Messi 644
Category:
Social Post / Real-time Response
Annual ID:
OS_SM21_061M
Award:
2021 Social Media Merit Award
Agency:
GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami
Client:
Popeyes Louisiana Kitchen
Title:
#Tendies4Yall
Category:
Social Post / Real-time Response
Annual ID:
OS_SM21_062M
Award:
2021 Social Media Merit Award
Agency:
Ogilvy Greece / Athens
Client:
IKEA
Title:
Bernie Sanders "Get the look"
Category:
Social Post / Real-time Response
Annual ID:
OS_SM21_063M
Award:
2021 Social Media Merit Award
Agency:
Ogilvy UK / London + BrotherTV / Great Guns
Client:
Girl Up
Title:
Today We Rise
Category:
Social Post / Real-time Response
Annual ID:
OS_SM21_064M
Award:
2021 Social Media Merit Award
Agency:
R/GA / New York
Client:
Shopify
Title:
Supporting Independents
Category:
Social Post / Real-time Response
Annual ID:
OS_SM21_065M
Award:
2021 Social Media Merit Award
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Social Post / Real-time Response
Annual ID:
OS_SM21_066M
Award:
2021 Film Merit Award
Agency:
Droga5 / New York + Paramount + / New York
Client:
Paramount +
Title:
A Mountain of Entertainment
Category:
Television & VOD / Varying Length Series
Annual ID:
OS_FI21_072M
Award:
2021 Film Merit Award
Agency:
McCann / Detroit + Gifted Youth, LLC / Los Angeles
Client:
General Motors
Title:
No Way Norway
Category:
Television & VOD / Varying Length Series
Annual ID:
OS_FI21_073M
Award:
2021 Direct Marketing Merit Award
Agency:
BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client:
Google
Title:
Google Black-Owned Friday
Category:
Digital & Online / Social Media Post - Series
Annual ID:
OS_DM21_084M
Award:
2021 Direct Marketing Merit Award
Agency:
Buzzman / Paris
Client:
Burger King France
Title:
Burger King & Friends
Category:
Digital & Online / Social Media Post - Series
Annual ID:
OS_DM21_085M
Award:
2021 Direct Marketing Merit Award
Agency:
DAVID / Miami + The Mill / Los Angeles
Client:
Budweiser
Title:
Don't drink and buy
Category:
Digital & Online / Social Media Post - Series
Annual ID:
OS_DM21_086M
Award:
2021 Direct Marketing Merit Award
Agency:
MullenLowe SSP3 / Bogotá
Client:
El tiempo Newspaper
Title:
#Reask
Category:
Digital & Online / Social Media Post - Series
Annual ID:
OS_DM21_087M
Award:
2021 Direct Marketing Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Digital & Online / Social Media Post - Series
Annual ID:
OS_DM21_088M
Award:
2021 Experiential & Immersive Merit Award
Agency:
‿ and us / Dubai
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Physical Products
Annual ID:
OS_EX21_063M
Award:
2021 Experiential & Immersive Merit Award
Agency:
BBH / Singapore + Jack Morton Worldwide / Singapore
Client:
Riot Games / League of Legends: Wild Rift
Title:
Honeyfruit
Category:
Physical Products
Annual ID:
OS_EX21_064M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Ogilvy Poland / Warsaw
Client:
LEGO
Title:
Green Instructions
Category:
Physical Products
Annual ID:
OS_EX21_065M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Rethink / Toronto + Molson Canadian / Toronto
Client:
Molson Canadian
Title:
Make It Canadian
Category:
Physical Products
Annual ID:
OS_EX21_066M
Award:
2021 Social Media Merit Award
Agency:
Fallon / Minneapolis + Moxie / Atlanta + Edelman / Atlanta
Client:
Arby's
Title:
$5 Missing Menu Meal TikTok
Category:
Innovation & Transformation / Innovation in Social Media
Annual ID:
OS_SM21_106M
Award:
2021 Social Media Merit Award
Agency:
Kroger + 360i / New York
Client:
Kroger
Title:
Chefbot
Category:
Innovation & Transformation / Innovation in Social Media
Annual ID:
OS_SM21_107M
Award:
2021 Radio & Audio Merit Award
Agency:
‿ and us / Dubai
Client:
Deliveroo
Title:
The waiting
Category:
Broadcast / Series
Annual ID:
OS_RA21_026M
Award:
2021 Radio & Audio Merit Award
Agency:
BBDO Belgium / Brussels
Client:
De Acteursgilde
Title:
Ads About Nothing
Category:
Broadcast / Series
Annual ID:
OS_RA21_027M
Award:
2021 Radio & Audio Merit Award
Agency:
dentsumcgarrybowen / Montreal + dentsumcgarrybowen / Toronto
Client:
Dyslexia Canada
Title:
It's Hard To Read
Category:
Broadcast / Series
Annual ID:
OS_RA21_028M
Award:
2021 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Lufthansa
Title:
FlyNet
Category:
Broadcast / Series
Annual ID:
OS_RA21_029M
Award:
2021 Public Relations Merit Award
Agency:
BETC / Paris + Mathematic / Paris + Iconoclast / Paris
Client:
Pornhub
Title:
Not my job case
Category:
Brand Voice
Annual ID:
OS_PR21_057M
Award:
2021 Public Relations Merit Award
Agency:
DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client:
Molson Coors/ Coors Lite
Title:
America Could Use a Beer
Category:
Brand Voice
Annual ID:
OS_PR21_058M
Award:
2021 Public Relations Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Brand Voice
Annual ID:
OS_PR21_059M
Award:
2021 Public Relations Merit Award
Agency:
FP7 McCann / Dubai + Initiative Cairo / Cairo + Dejavu / Dubai + Mango Jam Studio / Dubai
Client:
Home Centre
Title:
A Dad's Job
Category:
Brand Voice
Annual ID:
OS_PR21_060M
Award:
2021 Public Relations Merit Award
Agency:
GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami
Client:
Popeyes Louisiana Kitchen
Title:
That Look from Popeyes
Category:
Brand Voice
Annual ID:
OS_PR21_061M
Award:
2021 Public Relations Merit Award
Agency:
Havas Turkey / İstanbul
Client:
Reckitt / Finish
Title:
Water Index
Category:
Brand Voice
Annual ID:
OS_PR21_062M
Award:
2021 Public Relations Merit Award
Agency:
McCann / New York + Microsoft / Redmond + Film 47 / Los Angeles + JSM Music / New York
Client:
Microsoft
Title:
Changing the Sideline
Category:
Brand Voice
Annual ID:
OS_PR21_063M
Award:
2021 Public Relations Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
2020 Wrapped
Category:
Brand Voice
Annual ID:
OS_PR21_064M
Award:
2021 Public Relations Merit Award
Agency:
WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo
Client:
Coca-Cola
Title:
Black Santa
Category:
Brand Voice
Annual ID:
OS_PR21_065M
Award:
2021 Interactive & Online Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN21_038M
